OUR STORY

OUR WHY - Have you noticed we’re eating and living differently these days? We’re busier. We want food that’s healthier, more sustainable, and more inclusive - without sacrificing taste. We’re navigating food intolerances and looking for real assurance: 100% plant-based, Vegan, Halal, Kosher. That’s why SNACK’d exists: the better-for-you, anytime snacking solution that actually tastes incredible.

HOW IT STARTED

I’m Damien Gray, founder of SNACK’d. I was raised vegetarian; my mum is a vegan and raw-food chef. The idea hit me in New Zealand, living in a van on a diving expedition. I needed the energy and fibre of oats, but porridge was a nightmare to clean—so overnight oats became my go-to. Back in the UK, working as a Buyer at Asda, I saw every trend and launch—yet too much was ultra-processed, filled with emulsifiers and preservatives. I started this company to make snacking better: more natural ingredients, less junk.

WHAT MAKES SNACK'd DIFFERENT.

  • Premium by design: we use premium ingredients because quality & taste are king.
  • Chef-crafted recipes: developed by our Michelin-trained chef.
  • Relentless R&D: 18 months, 49 versions—until we nailed the perfect, deliciously chewy bar.
  • Real food only: 100% natural, “kitchen-cupboard” ingredients.
  • Inclusive for all: 100% plant-based, gluten free, certified Vegan, Halal & Kosher.
  • Made to a higher standard: BRC AA accredited, B Corp manufacturer in the UK, with a 12-month shelf life for

SNACK’d is a new type of snack brand—built for how we live now: grab-and-go, gut-friendly, sustainable choices that include everyone. If you’ve been waiting for a snack that meets your standards and your schedule, you’re ready for SNACK’d.

AT SNACK'd THIS IS WHAT WE BELIEVE

  • Good food should include everyone. 100% plant-based, gluten free, and certified Vegan, Halal & Kosher.
  • Taste first, always. Premium ingredients, chef-crafted recipes, and 49 iterations to perfect our signature deliciously chewy bite.
  • Nutrition you can trust. Only natural “kitchen-cupboard” ingredients; no emulsifiers or artificial preservatives; gut-friendly by design.
  • Made for modern life. Anytime, on-the-go snacking that fits busy days without compromise.
  • Rooted in the best. Always carefully selected ingredients including 100% British oats at the heart of every bar.
  • Better for the planet. Home-recyclable wrappers, BRC AA standards, and UK B Corp manufacturing.

Proud of our craft. A growing range of award-winning products—because quality and care are non-negotiable.

Always: delicious · nutritious · on-the-go convenient · better for you · 100% plant-based · 100% British oats · driving sustainability

Food is a connector—to health & wellbeing, to family & memories, to innovation & creativity, to hope & the future, to energy & happiness.

We believe that good food is everything.

  • GET IN TOUCH

    Please include your order number and the email address used at checkout so we can help you faster.
    email to hello@getsnackd.com

  • BECOME A STOCKIST

    Do you want to become part of the SNACK’d enterprise? To sell or promote our products email hello@getsnackd.com

  • REVIEWS

    4.9/5 | Based on 100+ reviews.
    We'd love to hear your thoughts! Leave a review and get 10% off your next order.

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